Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC #21-09) in the Amount of $7,500 for the Advertising, Marketing and Promotion of the 2021 Arts in Bloom Event.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 17, 2020
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Main Street is requesting a grant in the amount of $7,500 for advertising, marketing and promotion of the 2021 Arts in Bloom Event.
• The event will take place April 9-11, 2021 and is planned to be the first “festival” - open air vendor market since COVID-19.
• The event highlights Historic Downtown McKinney as a destination for arts, culture and shopping.
• The event promotes the cultural district and attracts visitors and shoppers to the cultural district and supports McKinney-based artists.
BACKGROUND INFORMATION:
• McKinney Main Street was established to promote downtown McKinney; market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
• Historic Downtown McKinney Cultural District is a unique destination where historic treasures, cultural attractions, independently owned businesses, and a concentration of artistic activities inspire community pride and contribute to an authentic experience for residents and visitors.
• Cultural District events and activities will offer a gathering place for artists, residents and visitors; support opportunities for creative enterprises; foster organic growth of culture and creative industries in support of economic development; engage residents and visitors alike with diverse and extensive cultural experiences.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 21 Cycle I is $100,000.
• MCDC awarded promotional grants totaling $19,500 to McKinney Main Street for 2020 events.