Title
Consider/Discuss/Act on a Promotional and Community Event Grant Application Submitted by Elemental Essentialz (P&C#18-03) in the Amount of $15,000, for the Advertising, Marketing and Promotion of the 2018 Gardens, Grill and Goats and Pumpkin Chunkin Events and the 2019 Fall in Love at the Farm Event
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: January 25, 2108
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Elemental Essentialz is a limited liability company, registered with the State of Texas in 2011.
• The goal of Elemental Essentialz is to provide real food, a unique shopping experience and true connections to community.
• The company plans a zero waste market, farm and café.
• Community events planned to promote Elemental Essentialz zero waste mission are: Gardens, Grills and Goats; Pumpkin Chunkin and Fall in Love at the Farm.
• Target audience for the events includes MISD students, teachers and families; McKinney business owners and employees; City officials; families and visitors from surrounding cities; individuals and companies with an interest in sustainability, zero-waste and the future of food and community programs.
BACKGROUND INFORMATION:
• Elemental Essentialz events will be held at Elemental Farmz located at CR 862 in McKinney. The company plans to open a zero-waste market and café in McKinney.
• Projected attendance is 100 residents and visitors for each event, with 20% coming from outside of McKinney.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 18 is $150,000, $75,000 for Cycle I applicants, and $75,000 for Cycle II applicants.
• Elemental Essentialz is a first-time grant applicant for a Promotional and Community Event Grant.
COMMITTEE RECOMMENDATION:
• The Promotional and Community Event Grant subcommittee does not recommend promotional grant funding for the Gardens, Grill and Goats; Pumpkin Chunkin; and Fall in Love at the Farm during this grant cycle.