Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC #22-13) in the Amount of $12,000 for the Advertising, Marketing and Promotion of the 2022 Arts in Bloom and the 2022 Juneteenth events.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: January 27, 2022
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Arts in Bloom
o The event will take place April 8-10, 2022.
o The event highlights Historic Downtown McKinney as a destination for arts, culture and shopping.
o The event promotes the cultural district and attracts visitors and shoppers to the cultural district and supports McKinney-based artists.
• Juneteenth
o The event will take place June 18, 2022.
o The event will celebrate the national holiday and honor local African American history.
o The event will provide an inclusive cultural experience.
o The event will promote the cultural district and attract visitors/shoppers and support McKinney-based businesses and artisans.
BACKGROUND INFORMATION:
• McKinney Main Street was established to promote downtown McKinney; market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
• Historic Downtown McKinney Cultural District is a unique destination where historic treasures, cultural attractions, independently owned businesses, and a concentration of artistic activities inspire community pride and contribute to an authentic experience for residents and visitors.
• Cultural District events and activities will offer a gathering place for artists, residents and visitors; support opportunities for creative enterprises; foster organic growth of culture and creative industries in support of economic development; engage residents and visitors alike with diverse and extensive cultural experiences.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 22 is $200,000, $100,000 for Cycle I applicants, and $100,000 for Cycle II applicants.
• MCDC awarded promotional grants totaling $34,500 to McKinney Main Street for 2021 events.
SUPPORTING DOCUMENTS:
• Application Packet