Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by McKinney Chamber of Commerce (PC #22-10) in the Amount of $15,000 for the Advertising, Marketing and Promotion of the 2022 McKinney Made Initiative.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5B: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: January 27, 2022
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The purpose of McKinney Made is to promote the City of McKinney as a music, culinary and arts/entertainment destination using the power of collective and collaborative marketing channels to feature local restaurants, musicians, hospitality and entertainment venues.
• The inaugural McKinney Made event date was December 9.
• The McKinney Restaurant Council is partnering with the McKinney Chamber, Greater Dallas Chapter of the Texas Restaurant Association and Cereal Head Media to create a McKinney Made yearlong initiative that will feature a Livestreaming Virtual Festival promoting local musicians, restaurants and entertainment/hospitality venues in McKinney.
BACKGROUND INFORMATION:
• The McKinney Chamber of Commerce is an advocate for the McKinney business community and proudly serves as the unified business voice of McKinney. The Chamber represents over 40,000 employees from more than 1,100 business investors in McKinney and throughout the North Texas region.
• With a rich heritage of leadership and collaboration, the Chamber works in concert with the City of McKinney, community partners and the corporate community to promote, advocate for and expand business.
• The Chamber’s mission is to lead, connect and empower our stakeholders to advance business and community excellence.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 22 is $200,000, $100,000 for Cycle I applicants, and $100,000 for Cycle II applicants.
• McKinney Chamber of Commerce has not received previous Promotional and Community Event grants.
SUPPORTING MATERIALS:
• Application Packet
• Presentation