File #: 19-1045    Name: PC20-08 Main Street
Type: Agenda Item Status: Agenda Ready
In control: McKinney Community Development Corporation
On agenda: 12/19/2019 Final action:
Title: Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC #20-08) in the Amount of $15,000 for the Advertising, Marketing and Promotion of Events and Activities Within the Historic Downtown McKinney Cultural District.
Attachments: 1. Application Packet
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Title

Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC #20-08) in the Amount of $15,000 for the Advertising, Marketing and Promotion of Events and Activities Within the Historic Downtown McKinney Cultural District.

 

Summary

 

COUNCIL GOAL:                     Enhance Quality of Life in McKinney

5B: Market and highlight McKinney as a unique destination for residents and visitors alike.

 

MEETING DATE:                     December 19, 2019

 

DEPARTMENT:                      McKinney Community Development Corporation

 

CONTACT:                                            Cindy Schneible, President

 

ITEM SUMMARY: 

                     McKinney Main Street is requesting a grant in the amount of $15,000 for advertising, marketing and promotion of activities and events within the newly designated Historic Downtown McKinney Cultural District.

                     Events will be taking place between February 1 and June 30, 2020 in Historic Downtown McKinney and will include: Wine & Chocolate; Second Saturdays; Black History Month; Krewe of Barkus; Unique by Nature Juried Art Competition and Exhibition; Arts in Bloom; Monarchs of McKinney; Juneteenth at Finch Park.

 

BACKGROUND INFORMATION: 

                     McKinney Main Street was established to promote downtown McKinney; market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.

                     Historic Downtown McKinney Cultural District is a unique destination where historic treasures, cultural attractions, independently owned businesses, and a concentration of artistic activities inspire community pride and contribute to an authentic experience for residents and visitors.

                     Cultural District events and activities will offer a gathering place for artists, residents and visitors; support opportunities for creative enterprises; foster organic growth of culture and creative industries in support of economic development; engage residents and visitors alike with diverse and extensive cultural experiences.

 

FINANCIAL SUMMARY: 

                     MCDC’s allocation for Promotional and Community Event grants for FY 20 Cycle I is $75,000.

                     MCDC awarded promotional grants totaling $30,000 to McKinney Main Street for 2019 events.