File #: 19-1046    Name: PC20-09 Turlaxin'
Type: Agenda Item Status: Agenda Ready
In control: McKinney Community Development Corporation
On agenda: 12/19/2019 Final action:
Title: Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Lacrosse Club (PC #20-09) in the Amount of $9,150 for the Advertising, Marketing and Promotion of the Fall 2020 Turlaxin' Lacrosse Tournament.
Attachments: 1. Application Packet, 2. Presentation
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Title

Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Lacrosse Club (PC #20-09) in the Amount of $9,150 for the Advertising, Marketing and Promotion of the Fall 2020 Turlaxin’ Lacrosse Tournament.

 

Summary

 

COUNCIL GOAL:                     5: Enhance Quality of Life in McKinney

5B: Market and highlight McKinney as a unique destination for residents and visitors alike.

 

MEETING DATE:                     December 19, 2019

 

DEPARTMENT:                      McKinney Community Development Corporation

 

CONTACT:                       Cindy Schneible, President

 

ITEM SUMMARY: 

                     McKinney Lacrosse hosts an annual fall tournament that draws an average of 150 teams.

                     The target audience for the fall tournament is K - High School lacrosse clubs and “select” teams across the U.S.

                     Teams will play on McKinney Parks and Rec fields, over three weekends in October/November 2020 (High School boys; Boys K-8; Girls).

                     If awarded a grant, funds will be used to advertise in Lacrosse publications and online outlets.

                     Admission to the event will be free for spectators.

 

BACKGROUND INFORMATION: 

                     McKinney Lacrosse is a nonprofit organization formed to develop the lacrosse skills and talent of the players who participate on its teams - educating them about the sport, competition and love of the game.

                     McKinney Lacrosse is not affiliated with MISD, and covers all expenses including field rentals for the tournament.

                     The primary objective for McKinney Lacrosse is to provide a safe, competitive environment for student athletes and families and grow exposure and participation in Club programs.

 

FINANCIAL SUMMARY: 

                     MCDC’s allocation for FY 20 Cycle I Promotional and Community Event grants is $75,000.

                     MCDC awarded a promotional grant in the amount of $6,000.