Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Game Day Foods (PC #20-07) in the Amount of $6,700 for the Advertising, Marketing and Promotion of the 2020 Community Garden Kitchen Salsa Fest.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5B: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 19, 2019
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Game Day Foods is requesting $6,700 for advertising, marketing and promotion of the 2020 Star-Spangled Salsa Fest benefitting Community Garden Kitchen.
• An application for funding will also be made to Visit McKinney.
• The event will be held on July 4, 2020 at Historic Chestnut Square from 11:00 am until 3:00 pm.
• The event will feature a variety of activities including a judged salsa contest; People’s Choice salsa contest; live music; salsa street dance; children’s play zone; children’s arts and crafts; culinary demonstrations; and tasting zone.
• Estimated attendance is 2,000+. Admission will be $10 for adults; children 12 and under free.
BACKGROUND INFORMATION:
• Community Garden Kitchen received 501(c)(3) status in February 2016.
• The mission of the Community Garden Kitchen is to raise funds to build a 4,780-square foot, free standing kitchen and dining facility to serve meals to anyone experiencing hunger in the area.
• The kitchen will be located on the campus of Holy Family School in McKinney.
• 100% of Salsa Contest entry fees will benefit Community Garden Kitchen; additionally 100% of the event’s net revenue will benefit CGK.
FINANCIAL SUMMARY:
• MCDC’s allocation for FY 20 Cycle I Promotional and Community Event grants is $75,000.