Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Heard Wildlife Museum (PC #18-21) in the Amount of $2,500 for the Advertising, Marketing and Promotion of Heard After-Hours
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: June 26, 2018
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Heard Wildlife Museum is requesting $2,500 for the advertising, marketing and promotion of a new evening program - Heard After-Hours.
• The events will be held monthly are scheduled to begin in September 2018.
• The event will provide an opportunity for adults to be introduced to a broad variety of natural science topics in a fun, casual atmosphere.
• Programming will include The Magic Planet - a four-foot interactive globe with a sphere-shaped display that provides 3D illustrations and 3D videos on featured topics - as well as other Heard amenities and activities.
BACKGROUND INFORMATION:
• Heard Wildlife Museum was founded in 1967 by Miss Bess Heard and is a natural science exploration center focused on interpreting the natural world to people of all ages.
• The Heard offers guests the unique experience to understand Collin County’s natural heritage as well as how lifestyle decisions made today will impact how Collin County looks in the future.
• The Heard experience involves both indoor and outdoor activities throughout the 289 acre sanctuary.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for Cycle II is $75,000.
• MCDC has not provided a Promotional and Community Event for this event in the past.
• Total promotional grant funding provided to The Heard since 2010 totals $22,000.