Title
Consider/Discuss/Act on a Resolution of the City Council of the City of McKinney, Texas, Authorizing the City Manager to Execute a Contract with CP&Y to Develop a Water Conservation and Marketing Plan for the City of McKinney.
Summary
MEETING DATE: November 16, 2010
DEPARTMENT: Office of Environmental Stewardship
CONTACT: Julie Smith, Manager
RECOMMENDED CITY COUNCIL ACTION:
• Approve Water Conservation and Marketing Plan
ITEM SUMMARY:
• The Department of Energy, through the Energy Efficiency and Conservation Block Grant program, granted the City of McKinney $82,500 to develop a Water Conservation and Marketing Plan.
• After reviewing six RFQ submittals, the selection team ranked CP&Y, Inc. as the most qualified applicant.
• The purpose of the Plan is to reduce water consumption across the City, preserving water resources and also reducing the amount of energy required to collect and distribute both potable water and wastewater.
BACKGROUND INFORMATION:
• The primary goals of the Water Conservation and Marketing Plan follow:
o Encourage behaviors that conserve and use water more efficiently, wisely, and conserve energy.
o Change behaviors that negatively impact our water supply.
o Inform residents and businesses about what activities positively or adversely impact water supply and energy use.
o Build a coalition of advocates and partnerships with McKinney businesses, corporations, schools, churches, and neighborhoods.
o Build awareness through targeted messaging.
o Develop synergy with North Texas Municipal Water District’s (NTMWD) Water IQ and other regional water conservation campaign efforts to collaborate on a regional creative message.
FINANCIAL SUMMARY:
• The Water Conservation and Marketing Plan does not require any matching funding.
BOARD OR COMMISSION RECOMMENDATION:
• N/A