Title
Consider/Discuss/Act on a Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC#18-02) in the Amount of $15,000 for the Advertising, Marketing and Promotion of the 2018 Arts in Bloom Event
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: January 25, 2018
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Main Street is requesting a grant in the amount of $15,000 for advertising, marketing and promotion of the 2018 Arts in Bloom event
• The event will be held April 13-15, 2018 in Historic Downtown McKinney.
BACKGROUND INFORMATION:
• McKinney Main Street was established to promote downtown McKinney; market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
• Main Street activities contribute to improved retail mix; diversified tax base and a strong McKinney economy.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 18 is $150,000, $75,000 for Cycle I applicants, and $75,000 for Cycle II applicants.
• MCDC awarded a promotional grant in the amount of $15,000 to McKinney Main Street in 2017 for Arts in Bloom and $15,000 for Oktoberfest.
COMMITTEE RECOMMENDATION:
• The Promotional and Community Event Grant subcommittee recommends funding of $15,000 for advertising, marketing and promotion of the 2018 Arts in Bloom event.