Title
Consider/Discuss/Act on a Promotional and Community Event Grant Application Submitted by Collin County History Museum (PC#18-01) in the Amount of $8,532 for Advertising, Marketing and Promotion of the 2018 Texas and Collin County World War I Centennial Commemoration Events
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: January 25, 2018
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Collin County History Museum is requesting a grant in the amount of $8,532 for advertising, marketing and promotion of the 2018 Texas and Collin County World War I Centennial Commemoration exhibit events.
• The exhibit launched in 2017 will be open from January through November, 2018.
• Attendance goal is 8,000.
BACKGROUND INFORMATION:
• The mission of the Collin County History Museum is to preserve and honor the past, connect with the present and embrace the future.
• The exhibit will be promoted as a Heritage Tourism event.
• Visitors to the Collin County History Museum WWI Commemoration Exhibit in 2017 totaled 4,000 during the period from March through October. A total of 5,500 are expected by year-end.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 18 is $150,000, $75,000 for Cycle I applicants, and $75,000 for Cycle II applicants.
• MCDC provided a grant of $6,225 for the WWI Centennial Commemoration events in 2017.
COMMITTEE RECOMMENDATION:
• The Promotional and Community Event Grant subcommittee recommends funding of $8,532 for advertising, marketing and promotion of the WWI Centennial Commemoration exhibit.