Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Tupps Brewery (PC #20-06) in the Amount of $15,000 for the Advertising, Marketing and Promotion of the 2020 Tupps McKinney Music Festival.
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
5B: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 19, 2019
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Tupps Brewery is requesting $15,000 for the Advertising, Marketing and Promotion of the 2020 Tupps McKinney Music Festival benefiting LifePath Systems.
• The date planned for the Music Festival is March 21, 2020 from 3:00 to 10:00 p.m. The event will include local artists throughout the day and will culminate with a headline act on the main stage.
• Admission will be $35 per adult. Goal is to attract 2,000 to 5,000 attendees.
BACKGROUND INFORMATION:
• Tupps Brewery is a production brewery located behind the Cotton Mill in a 15,000 square foot warehouse.
• Tupps is a family business that has supported multiple charities including HUGS Café, The Samaritan Inn, CASA, Warrior’s Keep, ManeGait and Treasured Vessels.
• In 2020 Tupps will add LifePath Systems to its charity list.
• LifePath serves individuals and families impacted by behavioral, health, intellectual or developmental challenges.
FINANCIAL SUMMARY:
• MCDC’s allocation for FY 20 Cycle I Promotional and Community Event grants $75,000.
• Tupps is a first-time applicant for a Promotional grant from MCDC for the McKinney Music Festival.