Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC #18-18) in the Amount of $15,000 for the Advertising, Marketing and Promotion of the 2018 Home for the Holidays Event
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: June 26, 2018
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Main Street is requesting a grant in the amount of $15,000 for advertising, marketing and promotion of the 2018 Home for the Holidays event.
• The event will be held November 23-25, 2018 in Historic Downtown McKinney.
BACKGROUND INFORMATION:
• McKinney Main Street was established to promote downtown McKinney; market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
• Main Street activities contribute to improved retail mix; diversified tax base and a strong McKinney economy.
FINANCIAL SUMMARY:
• MCDC’s allocation for Cycle II Promotional and Community Event grants $75,000,
• MCDC awarded a promotional grant in the amount of $15,000 to McKinney Main Street in 2015 for Home for the Holidays. Total Promotional and Community Grant funding for Main Street events, since 2006, totals $143,500.