Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by SBG Hospitality (PC #20-03) in the Amount of $15,000 for the Advertising, Marketing and Promotion of the 2020 McKinney St. Patrick’s Day Festival.
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
5B: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 19, 2019
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• SBG Hospitality is requesting $15,000 for advertising, marketing and promotion of the 2020 McKinney St. Patrick’s Day Festival.
• Scheduled date for the 2020 Festival is March 14 from 8:00 a.m. until 4:00 p.m. at Tupps Brewery.
• Event is free and open to the public. Food and beverages will be available for purchase.
• McKinney St. Patrick’s Day Festival will contribute 10% of 5K tickets paid to the Warriors Keep; 10% of the beer pass tickets paid will benefit Hugs Café.
• Anticipated attendance is 6,000. Estimated runner participation is 1,200.
BACKGROUND INFORMATION:
• SBG Hospitality is an event production and marketing company from McKinney. Current festival productions include, in addition to the McKinney St. Patrick’s Day Festival & Shamrock Run, McKinney Wine and Music Festival, McKinney Fall Festival & Monster Dash 5K; McKinney Beer Bites.
• SBG events are designed to drive traffic and visitors to the city and increase sales for restaurants, artists, shops, etc.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $75,000.
• In FY 19, MCDC has awarded $25,000 to SBG for promotion and advertising of McKinney events including the 2019 St. Patrick’s Day Festival and McKinney Wine and Music Festival.