Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by ManeGait Therapeutic Horsemanship (PC #20-10) in the Amount of $7,000 for the Advertising, Marketing and Promotion of the 2020 ManeGait Country Fair.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5B: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 19, 2019
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• ManeGait Therapeutic Horsemanship is requesting $7,000 to be used for advertising, marketing and promotion of the 2020 Country Fair.
• The event will be held on April 25, 2020 at ManeGait.
• Modeled after old-fashioned county fairs, the event will feature fun for the whole family.
• Target audience includes friends of ManeGait and families from Dallas, Denton, Collin, Grayson and Rockwall Counties.
• Estimated attendance is 1,800 visitors; 150 volunteers.
BACKGROUND INFORMATION:
• ManeGait Therapeutic Horsemanship was founded by Bill and Priscilla Darling and their daughter Landon, in 2007. It is a 501(c)(3) nonprofit corporation.
• The mission of ManeGait is to ensure that children and adults with disabilities move beyond their boundaries through the healing power of the horse and the dedication of a professional and caring community.
• ManeGait riders range from 4 to 93 years of age.
FINANCIAL SUMMARY:
• MCDC’s allocation for FY 20 Cycle I Promotional and Community Event grants $75,000.
• MCDC provided a grant of $8,000 for the 2019 ManeGait Country Fair.