Title
Consider/Discuss/Act on a Promotional and Community Event Grant Application Submitted by Heritage Guild of Collin County (PC#18-08) in the Amount of $15,000 for Advertising, Marketing and Promotion of the 2018 Farmer’s Market, Tour de Coop and Ice Cream Crank-off Events
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: January 25, 2018
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Heritage Guild of Collin County is requesting a grant in the amount of $15,000 for advertising, marketing and promotion of the following Chestnut Square events: 2018 Farmer’s Market, Tour de Coop, and Ice Cream Crank-off.
• The events will be held during the time period from March to November, 2018.
BACKGROUND INFORMATION:
• The mission of Heritage Guild of Collin County is to preserve and perpetuate the heritage of Collin County.
• HGCC was organized more than 40 years ago.
• HGCC supports Chestnut Square Historic Village - a McKinney museum and tourist destination offering diverse programs and activities throughout the year.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $50,000.
• MCDC awarded promotional grants (Cycle I and Cycle II) totaling $21,500 to HGCC in 2017.