Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by 3e McKinney (PC#17-01) in the Amount of $4,000 for Advertising and Promotion of the 2017 Run for Cover Event
Summary
COUNCIL GOAL: Enhance the Quality of Life in McKinney
MEETING DATE: December 22, 2016
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• 3e McKinney is requesting a grant in the amount of $4,000 for advertising, marketing and promotion of the 2017 Run for Cover event.
• Event date is April 8, 2017.
• Attendance goal is 580.
• Event location is in Craig Ranch.
• There are plans for cross-promotion with Arts in Bloom that will be held April 7-9, 2017.
BACKGROUND INFORMATION:
• The mission of 3e McKinney is to engage volunteers in short and long-term community involvement; equip volunteers to serve in love, grace and compassion; empower the under-resourced to long-term self-sufficiency.
• The 2016 Run for Cover event drew 530 participants, which represented a 30% increase over the previous year.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $50,000.
• MCDC provided a grant of $3,000 for the promotion of the 2016 Run for Cover event.