Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by Collin County Historical Society and Museum (PC#17-02) in the Amount of $6,225 for Advertising and Promotion of the World War I Centennial Commemoration
Summary
COUNCIL GOAL: Enhance the Quality of Life in McKinney
MEETING DATE: December 22, 2016
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Collin County Historical Society and Museum is requesting a grant in the amount of $6,225 for advertising, marketing and promotion of the World War I Centennial Commemoration exhibit.
• The exhibit will be open March 2 through November 11, 2017.
• Attendance goal is 3,000.
BACKGROUND INFORMATION:
• The mission of the Collin County Historical Society and Museum is to preserve and honor the past, connect with the present and embrace the future.
• The exhibit will be promoted as a Heritage Tourism event.
• Between March and November of 2016, of the 1804 visitors to the Museum, 74% were from McKinney; 12% from Collin County outside of McKinney; 9% from other Texas cities; 6% from outside of Texas; 2% from outside of the U.S.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $50,000.
• MCDC provided a grant of $4,500 for the promotion of the Vietnam Syndrome Exhibit at the Collin County Historical Museum in 2014.