Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Community Concert Association (PC 23-01) in the Amount of $6,000 for the Advertising, Marketing and Promotion of the 2023-2024 Season Including Six Unique Productions.
Summary
COUNCIL GOAL:
1: Direction for Strategic and Economic Growth
1D: Leverage the existing partnerships with MEDC and MCDC
MEETING DATE: December 15, 2022
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The McKinney Community Concert Association is requesting $6,000 for the advertising, marketing and promotion of the 2023-2024 season which includes six unique productions.
• Season tickets are $150, which brings the price of each show to $25. There are no individual ticket sales.
• Concert attendance has been 400-500, but the organization hopes to grow its audiences in 2023.
BACKGROUND INFORMATION:
• Mission and purpose of McKinney Community Concert Association (MCCA) is to build and maintain a concert audience in McKinney and surrounding communities by providing live performances by professional artists.
• MCCA is a 501(c)3, nonprofit with an all-volunteer Board of Directors and no paid staff.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 23 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• This is the first time McKinney Community Concert Association has applied for an MCDC grant.
• McKinney Community Concert Association has been awarded $12,000 from McKinney Arts Commission.