Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Heard Craig Center for the Arts (PC #18-15) in the Amount of $6,030 for the Advertising, Marketing and Promotion of Schön Everywhere
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: June 26, 2018
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Heard Craig Women’s Club, dba Heard-Craig Center for the Arts, is requesting $5,150 for the advertising, marketing and promotion of Schön Everywhere, an international pop-up gallery exchange.
• The exchange will be conducted between a museum in Laboe, Germany called the Freya Frahm Haus and Heard Craig in McKinney.
• The event will provide 10-25 artists the opportunity to showcase their talents overseas and the opportunity for the public in both locations to view original artwork from another country.
• The purpose of creating a gallery exchange such as this is to promote the City of McKinney beyond the borders of the U.S. - to expand business opportunities and promote tourism.
• Timeframe for the exhibit in McKinney will be September-October 2018.
BACKGROUND INFORMATION:
• Heard Craig Center for the Arts became a nonprofit organization on August 24, 1971.
• The mission of the organization is to: preserve Heard-Craig properties and collections; promote the arts through exhibits and educational programs; extend meeting privileges to historic/educational funds.
• Celebrating its 47th year, the organization provides facilities and programming to the McKinney community (public organizations, private organizations, clubs and the general public).
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $75,000.
• MCDC has not provided grant funds for this event in the past.