Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by St. Peter’s Episcopal Church (PC 21-08) in the Amount of $7,500 for the Advertising, Marketing and Promotion of the 2021 Empty Bowls Event.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: January 28, 2021
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• St. Peter’s Episcopal is requesting $7,500 for advertising, marketing and promotion of the 2021 Empty Bowls event benefiting Community Lifeline Center.
• Event date is April 29, 2021 at MPAC in Historic Downtown McKinney.
• Attendance goal is 600+ from McKinney and across the DFW area.
• In addition to raising funds for Community Lifeline Center, the event promotes McKinney artists and restaurants participating in the event.
BACKGROUND INFORMATION:
• St. Peter’s created Empty Bowls McKinney in 2012 to raise funds to combat hunger in the community.
• 80% of net proceeds will support Community Lifeline Center’s hunger initiatives.
• 20% of net proceeds will support Community Garden Kitchen.
• Tickets will be available for sale beginning in February 2021 at a cost of $25-$35 each.
FINANCIAL SUMMARY:
• MCDC’s allocation for FY 21 Cycle I Promotional and Community Event grants $100,000.
• MCDC funded a Promotional and Community Event, in the amount of $7,500 for the 2020 Empty Bowls Event, which became an online event due to COVID-19.