Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by SBG Hospitality (PC #18-17) in the Amount of $15,000 for the Advertising, Marketing and Promotion of the 2018 McKinney Wine and Music Festival
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: June 26, 2018
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• SBG Hospitality is requesting $15,000 for advertising, marketing and promotion of the 2018 McKinney Wine and Music Festival
• Scheduled date for the 2018 Festival is October 20, 2018.
• Event is free and open to the public and will feature more than 100 wines, 4 bands and 100 McKinney artisans, small businesses, shops and activities.
• Attendance goal is 4,000. The inaugural event in 2017 drew 3,500.
BACKGROUND INFORMATION:
• SBG Hospitality is an event production and marketing company from McKinney. Current festival productions include, in addition to the McKinney Wine and Music Festival, Brunch Fest at Tucker Hill, McKinney St. Patrick’s Day Festival & Shamrock Run, and Yellow Wood Music & Outdoors Festival.
• SBG events are designed to drive traffic and visitors to the city and increase sales for restaurants, artists, shops, etc.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $75,000.
• MCDC has not awarded a grant for this event in the past.