Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Crape Myrtle Trails of McKinney Foundation (PC #18-16) in the Amount of $8,780 for the Advertising, Marketing and Promotion of the 2018 Crape Myrtle Run and Festival
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: June 26, 2018
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Crape Myrtle Trails of McKinney is requesting $8,780 for advertising, marketing and promotion of the 2018 Crape Myrtle Trails Run and Festival
• The event will be held September 29, 2018
• Participation/registration goal for the event is 1,000+.
BACKGROUND INFORMATION:
• The mission of the Crape Myrtle Trails Foundation is the environmental, educational and economic enrichment of the community through unique public-private collaborations.
• Three key goals include: promote civic pride in beautification; encourage travel and tourism to McKinney; develop the World Collection Park.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $75,000.
• MCDC has awarded promotional grant funding in the amount of $50,000 for the Crape Myrtle Trails Run since 2006.