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Consider/Discuss/Act on Approving the Name, Tagline and Logo for the New Aquatic and Fitness Center
Summary
COUNCIL GOAL: Enhance the Quality of Life in McKinney
MEETING DATE: June 23, 2016
DEPARTMENT: Parks, Recreation and Open Space
CONTACT: Rhoda Savage, Director of Parks and Recreation
Teresa Thomason, Manager
RECOMMENDED MCDC BOARD ACTION:
* Recommend the Proposed Name, Tagline and Logo for the 80,000 square foot Aquatic and Fitness facility in Gabe Nesbitt Community Park to City Council for Approval.
ITEM SUMMARY:
* Naming of the facility is typically coordinated with the project construction in order to market and brand the facility to the community.
* Construction of the facility located at 3003 Alma Road is projected to be completed late December 2016, with projected opening in January 2017.
* A copy of the proposed name, logo and tag line will be presented at the meeting.
* The City of McKinney communications and marketing team worked collaboratively with Parks and Recreation Department representatives and created the proposed name for the facility.
* Staff recommends, and the Parks and Recreation Advisory Board supports, the name APEX for the facility.
* A recommendation will be presented to City Council in July 2016.
BACKGROUND INFORMATION:
* In the 2013 Council Strategic Planning Retreat, the McKinney Community Development Corporation (MCDC) was assigned the project for the new recreation facility.
* Council mandated the facility be 100% cost recovery.
* In March 2016, the Parks and Recreation Director hired the Manager for the new facility.
* The Manager and Assistant Director of Parks and Recreation worked with the City's Communications and Marketing Department to develop a name, logo and tagline as needed to help create a brand for the ...
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