Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC#17-06) in the Amount of $15,000 for Advertising and Promotion of the 2017 Arts in Bloom Event
Summary
COUNCIL GOAL: Enhance the Quality of Life in McKinney
MEETING DATE: January 26, 2017
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Main Street is requesting a grant in the amount of $15,000 for advertising, marketing and promotion of the 2017 Arts in Bloom event.
• The event will be held April 7-9, 2017.
BACKGROUND INFORMATION:
• McKinney Main Street was established to promote downtown McKinney; market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
• Main Street activities contribute to improved retail mix; diversified tax base; and a strong McKinney economy.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $50,000.
• MCDC awarded a promotional grant in the amount of $15,000 to McKinney Main Street in 2016 for the promotion of Oktoberfest.