Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by DEAR Texas (PC#17-07) in the Amount of $6,350 for Advertising and Promotion of McKinney Square Book Festival Event
Summary
COUNCIL GOAL: Enhance the Quality of Life in McKinney
MEETING DATE: January 26, 2017
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• DEAR Texas (Drop Everything and Read Texas) is requesting a grant in the amount of $6,350 for advertising, marketing and promotion of a 2017 McKinney Square Book Festival event.
• The event will be held June 2-3, 2017.
BACKGROUND INFORMATION:
• DEAR Texas was created to help promote reading in the state of Texas for all ages.
• Through a partnership with Texas Authors, it will bring the newest and brightest authors Texas has to offer to the McKinney Square Book Festival.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $50,000.
• This is the first request from DEAR Texas for a Promotional and Community Event grant from MCDC.