Title
Consider/Discuss/Act on a Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC #19-15) in the Amount of $15,000 for the Advertising, Marketing and Promotion of 2019 Home for the Holidays and Activities Associated with Small Business Saturday.
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: July 25, 2019
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Main Street is requesting a grant in the amount of $15,000 for advertising, marketing and promotion of 2019 Home for the Holidays and activities associated with Small Business Saturday.
• The event is a 39-year tradition in McKinney and is scheduled for November 29 through December 1, 2019.
• The event will feature live entertainment, family activities, festive food and holiday shopping in over 120 boutiques, art galleries, home décor shops, apparel, gifts and antiques.
BACKGROUND INFORMATION:
• McKinney Main Street was established to promote downtown McKinney; and market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
• Historic Downtown McKinney Cultural District is a unique destination where historic treasures, cultural attractions, independently-owned businesses, and a concentration of artistic activities inspire community pride and contribute to an authentic experience for residents and visitors.
• Events and activities in Historic Downtown McKinney and the Cultural District will offer a gathering place for artists, residents and visitors; support opportunities for creative enterprises; foster organic growth of culture and creative industries in support of economic development; and engage residents and visitors alike with diverse and extensive cultural experiences.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 19 Cycle II is $76,125.
• Since 2006, MCDC has awarded promotional grants totaling $236,000 to McKinney Main Street, including $15,000 for Cultural District events in spring 2019.