Title
Consider/Discuss/Act on a Promotional and Community Event Grant Application Submitted by McKinney Lacrosse Club (PC #19-16) in the Amount of $9,400 for the Advertising, Marketing and Promotion of the 2019 Fall Tournament.
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: July 25, 2019
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Lacrosse hosts an annual fall tournament that draws an average of 160 teams.
• The target audience for the fall tournament is K - High School lacrosse clubs and “select” teams across the U.S.
• Teams will play on McKinney Parks and Rec fields over three weekends in October/November 2019 (High School boys; Boys K-8; Girls).
• If awarded a grant, funds will be used to advertise in national and regional lacrosse publications, develop a Tournament-specific website and connect directly with coaches.
• Admission to the event will be free for spectators.
BACKGROUND INFORMATION:
• McKinney Lacrosse is a nonprofit organization formed to develop the lacrosse skills and talent of the players who participate on its teams - educating them about the sport, competition and love of the game.
• McKinney Lacrosse is not affiliated with MISD and covers all expenses including field rentals for the tournament.
• The primary objective for McKinney Lacrosse is to provide a safe, competitive environment for student athletes and families and to increase exposure and participation in Club programs.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $76,125.
• This is the first application received from McKinney Lacrosse.