Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC #20-08) in the Amount of $15,000 for the Advertising, Marketing and Promotion of Events and Activities Within the Historic Downtown McKinney Cultural District.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5B: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: January 23, 2020
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Main Street is requesting a grant in the amount of $15,000 for advertising, marketing and promotion of activities and events within the newly designated Historic Downtown McKinney Cultural District.
• Events will be taking place between February 1 and June 30, 2020 in Historic Downtown McKinney and will include: Wine & Chocolate; Second Saturdays; Black History Month; Krewe of Barkus; Unique by Nature Juried Art Competition and Exhibition; Arts in Bloom; Monarchs of McKinney; Juneteenth at Finch Park.
BACKGROUND INFORMATION:
• McKinney Main Street was established to promote downtown McKinney; market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
• Historic Downtown McKinney Cultural District is a unique destination where historic treasures, cultural attractions, independently owned businesses, and a concentration of artistic activities inspire community pride and contribute to an authentic experience for residents and visitors.
• Cultural District events and activities will offer a gathering place for artists, residents and visitors; support opportunities for creative enterprises; foster organic growth of culture and creative industries in support of economic development; engage residents and visitors alike with diverse and extensive cultural experiences.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 20 Cycle I is $75,000.
• MCDC awarded promotional grants totaling $30,000 to McKinney Main Street for 2019 events.