Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by SBG Hospitality (PC #20-18) in the Amount of $15,000 for the Advertising, Marketing and Promotion of the 2020 McKinney Wine and Music Festival.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5B: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: June 25, 2020
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• SBG Hospitality is requesting $15,000 for advertising, marketing and promotion of the 2020 McKinney Wine and Music Festival.
• Scheduled date for the 2020 Festival is October 17-18 from 12 noon to 7:00 p.m. at Towne Lake Park.
• Ticket cost starts at $20.
• Love Life Foundation will receive $1 per wine pass sold; Warriors Keep will receive $3 per VIP pass sold along with 100% of grape stomping proceeds.
• Goal is to donate a total of $8,000 to the two charities.
• Attendance at this event in 2019 was 6,000 and tickets sold out within two hours; with two days in 2020 increased attendance is anticipated.
BACKGROUND INFORMATION:
• SBG Hospitality is an event production and marketing company from McKinney. Current festival productions include, in addition to the McKinney St. Patrick’s Day Festival & Shamrock Run, McKinney Wine and Music Festival, McKinney Fall Festival & Monster Dash 5K; McKinney Beer Bites.
• SBG events are designed to drive traffic and visitors to the city and increase sales for restaurants, artists, shops, etc.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $75,000.
• SBG was awarded a grant, in the amount of $8,500 in FY 20 Cycle I for promotion and advertising of the St. Patrick’s Day 5K and Festival.