Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC #20-21) in the Amount of $7,500 for the Advertising, Marketing and Promotion of the 2020 Home for the Holidays Event.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5B: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: June 25, 2020
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Main Street is requesting a grant in the amount of $7,500 for advertising, marketing and promotion of the 2020 Home for the Holidays event in Historic Downtown McKinney Cultural District.
• Events will be taking place between November 27-29, 2020.
BACKGROUND INFORMATION:
• McKinney Main Street was established to promote downtown McKinney; market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
• Historic Downtown McKinney Cultural District is a unique destination where historic treasures, cultural attractions, independently owned businesses, and a concentration of artistic activities inspire community pride and contribute to an authentic experience for residents and visitors.
• Cultural District events and activities will offer a gathering place for artists, residents and visitors; support opportunities for creative enterprises; foster organic growth of culture and creative industries in support of economic development; engage residents and visitors alike with diverse and extensive cultural experiences.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 20 Cycle II is $75,000.
• MCDC awarded a Promotional and Community Event Grant in the amount of $12,000 for advertising and promotion of 2020 Spring events.