Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by Ovation Academy of Performing Arts (PC #20-17) in the Amount of $15,000 for the Advertising, Marketing and Promotion of Nine (9) Performances for the 2020-2021 Season.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5B: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: July 23, 2020
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Ovation Performance Academy is requesting $15,000 for the advertising, marketing and promotion of nine performances in the 2020-2021 season.
• The shows will include Yellow Boat (10/2-4); Carrie (1/28-30-21); 13 (4/30-5/2/20); Frozen Jr. (12/4-6/2020); Descendants Jr. (5/21-23/21); Toxic Avenger (10/23-25/20, 10/30-11/1/20); American Idiot (3/19-21, 3/26-28/21); Be More Chill (4/23-25/20, 4/30-5/2/20); Deferred Action/White Noise (TBD)
• Ticket prices are $10-20 depending upon venue.
BACKGROUND INFORMATION:
• Ovation Academy is a unique School of Performing arts with onsite training in the disciplines of Dance, Acting, Musical Theatre and Theatrical Production & Design as well as the business of being a professional artist and the life-skills needed to succeed in the industry.
• Ovation believes in a “whole-istic” approach to learning and guiding young artists through their journey into the professional world. - training students to be highly technical artists with a sense of community.
• Ovation Academy offers a Conservatory Academy for students grades 6-12, a Homeschool Programs for students in grades K-1 and After-Hours Community Outreach programs for ages 3 to adult.
FINANCIAL SUMMARY:
• MCDC’s allocation for FY 20 Cycle II Promotional and Community Event grants $75,000.
• Ovation Academy was awarded a Promotional and Community Event Grant in the amount of $4,000 in FY 20 Cycle I