Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by SBG Hospitality (PC 22-03) in the Amount of $15,000 for the Advertising, Marketing and Promotion of the 2022 Sip and Stroll Series.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 16, 2021
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• SBG Hospitality is requesting $15,000 for advertising, marketing and promotion of the 2022 Sip and Stroll Series.
• The Series consists of four events: St. Pat’s Beer Walk in on March 15, Craft Beer Walk on June 18, Margarita Stroll on July 9 and Halloween Beer Walk on October 29.
• Ticket cost is $30 per walk.
• 20% of net proceeds from each event will be donated to McKinney Main Street.
• Additionally, $1500 per event, will be donated to a local nonprofit. These will include: Hugs Café and Alliance of Elite Youth Leadership.
• Attendance goal is a sell-out of 1,500 per event.
BACKGROUND INFORMATION:
• SBG Hospitality is an event production and marketing company from McKinney. Festival productions have included McKinney St. Patrick’s Day Festival & Shamrock Run, McKinney Wine and Music Festival, McKinney Fall Festival & Monster Dash 5K, and Sip & Stroll Series.
• SBG events are designed to drive traffic and visitors to the city and increase sales for restaurants, artists, shops, etc.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 22 is $200,000 -- $100,000 for Cycle I applicants, and $100,000 for Cycle II applicants.
• SBG was awarded a grant, in the amount of $12,500 in FY 21 for promotion and advertising of the McKinney Sip & Stroll Series in Downtown McKinney.
SUPPORTING MATERIALS:
• Application Packet
• Presentation