Title
Consider/Discuss/Act on a Promotional and Community Event Grant Application Submitted by McKinney Rotary Foundation (PC 26-23) in the Amount of $15,000.00 for the Advertising, Marketing and Promotion of the 2026 Parade of Lights.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5.1: Create affordable recreational and cultural arts activities for all ages throughout the city.
MEETING DATE: July 23, 2026
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Rotary Club Foundation is requesting $15,000 for the advertising, marketing, and promotion of the 2026 Parade of Lights Event.
• Event date is December 12, 2026, and will take place between Finch Park and the Historic Downtown McKinney.
• Expected attendance is at least 40,000, with 35% from outside of McKinney.
• Request represents 100% of total promotional budget.
BACKGROUND INFORMATION:
• McKinney Rotary Club Foundation has served the community for more than 90 years, sponsoring numerous scholarships and charities in the McKinney community.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 26 is $250,000, with $125,470 remaining and available for Cycle II applicants.
• MCDC awarded a Promotional and Community Event grant to The Rotary Club Foundation in the amount of $7,500 for the advertising, marketing and promotions of the 2025 Parade of Lights.
SUPPORTING MATERIALS:
• Application Packet
• Presentation