Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Millhouse Foundation (PC 24-10) in the Amount of $13,950 for the Advertising, Marketing and Promotion of the 2024 Millhouse Arts Festivals, and Makers Market Events, Held at McKinney Cotton Mill.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 21, 2023
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Millhouse Foundation is requesting a grant in the amount of $13,950 for advertising, marketing and promotion of the 2024 Millhouse Arts Festivals, a series of one and two-day indoor and outdoor large scale art festivals held at the McKinney Cotton Mill.
• Events will include:
o MillHouse Indoor Makers Markets, January 13, March 9, April 13, May 11, July 13, September 14, October 12, November 9, and December 14, 2024
o Winter Indoor ArtFest, February 24-25, 2024
o Outdoor MuralFest, June 1-2, 2024
o Summer Indoor ArtFest, August 24-25, 2024
o International Postcard Art Exhibit, September 28, 2024
• Each event hosts up to 75 artists with expected attendance from 400 to over 2,000 per event.
BACKGROUND INFORMATION:
• Millhouse Foundation is a 501(c)(3) tax exempt nonprofit corporation created to promote female artists and entrepreneurs through meaningful connections, social and educational activities, and access to shared resources to create social, creative, and economic impact in the local community.
• Millhouse Foundation’s overarching goal is to provide opportunities for creative women to not only develop skills, but showcase and sell their work, providing economic stability for their families and the surrounding community.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 24 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• MCDC awarded Millhouse Foundation $10,000 I FY 23 for the advertising, marketing and promotion of the 2023 MillHouse Arts Festivals.
• MillHouse was awarded a grant from McKinney Arts Commission in the amount of $15,000 for their 2024 festivals.
• MillHouse Foundation was awarded a tourism grant from Visit McKinney in the amount of $2,500 for their 2024 festivals.
•
SUPPORTING MATERIALS:
• Application Packet
• Presentation