Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by ArtByMetta, LLC (PC 24-02) in the Amount of $5,600 for the Advertising, Marketing and Promotion of the 2024 RNB Picnic Festival.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 21, 2023
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney RNB Picnic Festival is a unique food, beverage and music festival aimed to bring the community together to celebrate peace, love and unity.
• The festival will be held at Finch Park on May 11, 2024, and will feature various DJs, live bands, food trucks serving authentic cuisines and drinks, bright and colorful photo installations, and décor used for vibrant and beautiful photo opportunities. Patrons are encouraged to dress their best in pink, preferably in colorful “Derby” style picnic attire and fashionable head piece that accentuates the beauty of African American culture.
• One unique component is that picnic goers can bring their own food, picnic baskets, picnic blankets and picnic tables. Alcoholic beverages are not allowed.
• A second component is the “BEST PICNIC AREA” competition. Patrons are encouraged to set up lavish picnic areas to try to win a prize.
• Attendees can reserve picnic areas and purchase cabanas or VIP areas.
BACKGROUND INFORMATION:
• ArtByMetta is an event designer and production company and luxury party rental company. Our mission is to unite communities and bring happiness to their lives by providing out of the box rentals & designs with art & music. We provide R&B Music festivals, design private and public events, and rent out luxury items to enhance events.
• Although ArtbyMetta, LLC is a privately owned company, part of our venture's objective is to give back to charity organizations. We donate a portion of our proceeds to a non-profit from each music festival/public event.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 24 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• This is the first time ArtByMetta has applied for a grant from MCDC.
SUPPORTING MATERIALS:
• Application Packet
• Presentation