Title
Discuss a Recommendation to the City Council for the Name, Tagline and Logo for the New Aquatic and Fitness Center
Summary
COUNCIL GOAL: Enhance the Quality of Life in McKinney
MEETING DATE: June 9, 2016
DEPARTMENT: Parks, Recreation and Open Space
CONTACT: Teresa Thomason, Manager
RECOMMENDED PROS BOARD ACTION:
• Recommend the Name, Tagline and Logo of APEX to the City Council for the new 80,000 square foot Aquatic and Fitness Center.
ITEM SUMMARY:
• Naming of the facility is typically coordinated with the project construction in order to market and brand the facility to the community.
• Construction of the facility located at 3003 Alma Road is projected to be completed late December 2016, with projected opening in January 2017.
• A copy of the proposed name, logo and tag line is attached.
• The City of McKinney marketing team provided the PROS staff with guidance regarding the naming of the facility.
• Staff is recommending the name APEX for PROS Board guidance and approval.
• A copy of the Municipal Facility Naming Policy is attached: 2014-01-008(R).
BACKGROUND INFORMATION:
• In the 2013 Council Strategic Planning Retreat, the McKinney Community Development Corporation (MCDC) was assigned the project for the new recreation facility.
• Council mandated the facility be 100% cost recovery.
• In March 2016 PROS Director hired the manager for the new facility.
• The Manager worked with the City’s Marketing Department to develop a name, logo and brand for the new facility that works in line with the goals of the City guidelines and to assist in achievement of fiscal success.
• This recommendation will be presented to the PROS Board for their consideration and recommendation to both MCDC and the City Council.
• Policy allows the PROS Board to make a recommendation to the City Council regarding naming of recreation facilities.
FINANCIAL SUMMARY:
• N/A
BOARD OR COMMISSION RECOMMENDATION:
• N/A