Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Texas Women Society (PC 24-01) in the Amount of $12,500 for the Advertising, Marketing and Promotion of the 2024 McKinney Asian Festival
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 21, 2023
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Texas Women Society is requesting $12,500 for the advertising, marketing and promotion of the 2024 McKinney Asian Festival to be held March 23, 2024, at Dr. Glenn Mitchell Memorial Park.
• The event goal is to promote cross-cultural understanding and appreciation by showcasing the sights, sounds and tastes of the many different Asian countries represented in our community. This will be done through traditional dances and music performances, delicious food offerings, and fun family activities. The event will also feature a pre-event photographic contest and scavenger hunt.
• The grant would be used to expand the marketing scope of the festival and reach a wider audience not only in the DFW area but also in the surrounding states/cities.
• It is not clear from the application as to whether there will be admission to the event. This will be clarified at the board meeting.
BACKGROUND INFORMATION:
• Texas Women Society is a non-profit women’s organization in North Texas area founded by three Asian women in March 2022. The mission is to empower women and make a positive impact on the community by increasing awareness of different cultures and promoting unity through diversity and understanding.
• The organization has more than 100 members and five non-paid Board members.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 24 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• This is the first time Texas Women Society has applied for a grant from MCDC.
• Texas Women Society was awarded a tourism grant from Visit McKinney in an amount of $4,250 for the 2024 McKinney Asian Festival.
SUPPORTING MATERIALS:
• Application Packet
• Presentation