Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Collin County Master Gardeners Association (PC 25-22) in the Amount of $14,500.00 for the Advertising, Marketing and Promotion of the 2025-2026 Events at Myers Park Consisting of Eight Unique Events Including The Annual Garden Show, Plant Sales, A Walk in the Park, and Educational Workshops.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: June 26, 2025
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The Collin County Master Gardeners Association is requesting $14,500 for advertising, marketing, promotion and advertising of 2025-26 events at Myers Park including Garden Show, plant sales, A Walk in the Park, and educational workshops.
• Anticipated attendance for the Garden Show is 7,000-9,000.
• Opportunities offered at the Garden Show include children’s education and hands-on activities, information about how to buy plants appropriate for North Texas, vetted vendors who provide gardening products and services, research-based horticultural information booths featuring Master Gardeners, interactive presentations and demonstrations, and horticultural activities.
• 2024 Garden Show attendance was 7,500. Spring plant sale attendance is typically around 1,000. Other events range from 150 to 400 (including virtual attendees for workshops).
BACKGROUND INFORMATION:
• The Collin County Master Gardeners Association was established to assist and support the Texas A&M AgriLife Extension Horticulture agent in providing the community with research-based information on sustainable practices and environmental stewardship.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 25 is $250,000, $125,000 for Cycle II applicants.
• MCDC awarded a Promotional and Community Event grant in the amount of $11,000 to the Collin County Master Gardeners Association for 2024-2025 events.
SUPPORTING MATERIALS:
• Application Packet
• Presentation