Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by McKinney Lacrosse Club (PC #23-15) in the Amount of $3,100.00 for the Advertising, Marketing and Promotion of the 2023 Fall Turlaxin’ Tournament.
Summary
COUNCIL GOAL: 1: Direction for Strategic and Economic Growth
1E: Increase community involvement and participation within the local community.
MEETING DATE: July 27, 2023
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Lacrosse hosts an annual fall tournament that draws an average of 160 teams.
• The target audience for the fall tournament is K - High School lacrosse clubs and “select” teams across the U.S.
• Teams will play on McKinney Parks and Rec fields, over three weekends in October/November 2023 (High School boys; Boys K-8; Girls).
• If awarded, grant funds will be used to advertise in national and regional Lacrosse publications, develop a tournament-specific website and connect directly with coaches.
• Admission to the event will be free for spectators.
BACKGROUND INFORMATION:
• McKinney Lacrosse is a nonprofit organization formed to develop the lacrosse skills and talent of the players who participate on its teams - educating them about the sport, competition and love of the game.
• McKinney Lacrosse is not affiliated with MISD and covers all expenses including field rentals for the tournament.
• The primary objective for McKinney Lacrosse is to provide a safe, competitive environment for student athletes and families and grow exposure and participation in Club programs.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 23 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• Actual total grant funds available for Cycle II are $131,458. This includes reappropriations of unspent funds from FY 2022.
• McKinney Lacrosse Club was awarded $3,054 for the 2022 Turlaxin’ Tournament.
SUPPORTING MATERIALS:
• Application Packet
• Presentation