Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Ovation Academy, dba Shakespeare McKinney, (PC 23-02) in the Amount of $5,000 for the Advertising, Marketing and Promotion of the 2023 Shakespeare McKinney.
Summary
COUNCIL GOAL: 1: Direction for Strategic and Economic Growth
1D: Leverage the existing partnerships with MEDC and MCDC
MEETING DATE: December 15, 2022
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Ovation Academy, dba Shakespeare McKinney, is requesting $5,000 for the advertising, marketing and promotion of the 2023 Shakespeare McKinney experience to be held March 25, 2023 in Adriatica Village.
• Shows include four Shakespeare plays performed by Young Actor’s Guild, Gorilla Theatre Players, Por Yorick Productions and Out of Line Concepts.
• The full day event features three stages, a kids zone, food trucks and more than 50 vendor booths.
• Tickets are: $20 for adults, $10 for children, $35 for Kids Zone passes. Reserved and VIP admission tickets will be offered.
• Attendance goal is 2,000 - 3,000. (2022 attendance was 1,500.)
BACKGROUND INFORMATION:
• The mission of Shakespeare McKinney is to produce collaborative events which celebrate culture, creativity and community where local artists display their talents through theatre, dance, visual arts and music.
• The purpose is to provide an opportunity for local artists, arts organizations, nonprofits, businesses and community members to collaborate in a positive, supportive and inclusive environment to celebrate culture, creativity and community.
• Shakespeare McKinney is an initiative of Ovation Academy’s Community Outreach program until approval from the state is granted to operate as its own nonprofit. A DBA was granted and effective November 2, 2022.
• Shakespeare McKinney is a volunteer organization with five Board Members and 15-20 Committee Chairpersons.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 23 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• This is the first time Shakespeare McKinney has applied for an MCDC grant. However, Ovation Academy received MCDC grant funds in the amount of $5,000 in FY 22 for the advertising, marketing and promotion of their 2022 Spring and Summer production.