Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Texas Women Society (PC 24-16) in the Amount of $13,500.00 for the Advertising, Marketing and Promotion of the 2024 McKinney Lunar Harvest Event.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: June 27, 2024
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Texas Women Society is requesting $13,500 for the advertising, marketing and promotion of the 2024 McKinney Lunar Harvest to be held October 12, 2024, at Dr. Glenn Mitchell Memorial Park.
• The event will celebrate the full moon and will promote cross-cultural understanding and appreciation by showcasing the sights, sounds and tastes of the many different Asian countries represented in our community.
• The event will include live music, traditional Asian décor, street food and cultural vendors and cultural demonstrations (making mooncakes and tea ceremony).
• The grant would be used to expand the marketing scope of the festival and reach a wider audience not only in the DFW area but also in the surrounding states/cities.
• This is a free event.
BACKGROUND INFORMATION:
• Texas Women Society is a non-profit women’s organization in the North Texas area founded by three Asian women in March 2022. The mission is to empower women and make a positive impact on the community by increasing awareness of different cultures and promoting unity through diversity and understanding.
• The organization has more than 100 members and five non-paid Board members.
FINANCIAL SUMMARY:
• MCDC’s allocated Promotional and Community Event grant funding for FY 24 in the amount of $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• Total grant funds available for Cycle II, including reappropriation of unused promotional funds from FY23, total $154,606.
• MCDC awarded a Promotional and Community Event grant to Texas Women Society in an amount of $8,000 for the 2024 McKinney Asian Festival.
SUPPORTING MATERIALS:
• Application Packet
• Presentation