Title
Consider/Discuss/Act on a Promotional and Community Event Grant Application Submitted by Art Club of McKinney (PC 26-19) in the Amount of $13,739.00 for the Production of a McKinney Arts Documentary Film and for the Advertising, Marketing and Promotion of the Film and 2026-2027 Events in McKinney.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5.1: Create affordable recreational and cultural arts activities
for all ages throughout the city.
MEETING DATE: July 23, 2026
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The Art Club of McKinney is requesting $13,739 as follows:
o $10,500 for the production of a documentary film promoting McKinney as an arts destination and featuring local artists, galleries, art shows/events, workshops, MAST, MillHouse, Arts in Bloom. The film will be marketed within and outside of McKinney and through art clubs throughout Texas.
o $6,839 for the promotion of 2026-2027 events including:
• Wildflowers & Wonderment (November 2026)
• Sweetwater Coffee Popup (December 2026)
• School Art Exhibit (January 19, 2027)
• Art Meets Poetry (February 2027)
• Spring Member Exhibit (April 22,-25, 2027)
• The Great Art Journey (May 3, 2027)
• ColorWalk (TBD)
• Arts in Bloom (April 2027)
• Workshops (16) (TBD)
• Historic Square Art Walks (TBD)
• Expected combined attendance for all events is 1,200+ with 50% from outside of McKinney.
• Admission to events is free.
• Request represents 77% of total promotional budget.
BACKGROUND INFORMATION:
• Founded in 1914, the Art Club of McKinney is the oldest art club in Texas.
• With 135+ members, its mission is to elevate the art standards of the community by education through various projects and programs.
• Collaboration with other art related organizations in McKinney is a priority; those organizations include food service groups and the East McKinney Learning Garden.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 26 is $250,000, with $125,470 remaining and available for Cycle II applicants.
• MCDC awarded a Promotional and Community Event grant in FY 25 to Art Club of McKinney in an amount of $4,200 for 2025-2026 events.
SUPPORTING MATERIALS:
• Application Packet
• Presentation