Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by Collin County Master Gardeners Association (PC 24-26) in the Amount of $15,000.00 for the Advertising, Marketing and Promotion of the 2024 Events at Myers Park Including Garden Show, Plant Sales, A Walk in the Park, and Educational Workshops.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: July 25, 2024
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The Collin County Master Gardeners Association is requesting $15,000 for advertising, marketing, promotion and advertising of 2024 events at Myers Park including Garden Show, plant sales, A Walk in the Park, and educational workshops.
• Anticipated attendance for the Garden Show is 7,000-9,000.
• Opportunities offered at the Garden Show include children’s education and hands-on activities, information about how to buy plants appropriate for North Texas, vetted vendors who provide gardening products and services, research-based horticultural information booths featuring Master Gardeners, interactive presentations and demonstrations, and horticultural activities.
• 2024 Garden Show attendance was 7,500. Spring plant sale attendance is typically around 1,000. Other events range from 150 to 400 (including virtual attendees for workshops).
BACKGROUND INFORMATION:
• The Collin County Master Gardeners Association was established to assist and support the Texas A&M AgriLife Extension Horticulture agent in providing the community with research-based information on sustainable practices and environmental stewardship.
FINANCIAL SUMMARY:
• MCDC’s allocated Promotional and Community Event grant funding for FY 24 in the amount of $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• Total grant funds available for Cycle II, including reappropriation of unused promotional funds from FY23, total $154,606.
• MCDC awarded a Promotional and Community Event grant totaling $9,000 to the Collin County Master Gardeners Association for the 2024 Garden Show.
SUPPORTING MATERIALS:
• Application Packet
• Presentation