Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Marching Music Made in McKinney (PC 24-09) in the Amount of $5,600 for the Advertising, Marketing and Promotion of the 2024 Drum Corps International Competition in McKinney.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 21, 2023
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Marching Music Made in McKinney is requesting $5,000 for the advertising, marketing and promotion of two events taking place during the 2024 DCI Summer Tour stop in McKinney in July 2024. This tour brings eight marching corps from seven states and their fans to McKinney.
• The events are a drumline exposition at TUPPS Brewery on July 22, 2024, and the DCI Competition at McKinney ISD stadium on July 23, 2024.
• In 2022 & 2023, the events drew an average of 4,325 spectators to the events and to McKinney.
• The DCI Competition and supporting events will showcase McKinney internationally as a destination for tourists and a gracious host city for events, highlighting the city’s entertainment opportunities.
• Tickets for the drumline pre-event at TUPPS are $15. DCI sets the ticket prices for the competition, but prices range from $26-$49. A parking fee of $10 is also assessed per car at the stadium.
BACKGROUND INFORMATION:
• The purpose of Marching Music Made in McKinney is to provide financial and organization support for efforts and events associated with the junior-level marching music performing arts in McKinney.
• The organization helps plan and implement life-enriching experiences for student musicians and performers who participate in marching education, ensembles, and competitions.
• Drum corps is the fastest-growing youth activity in the U.S. with participants between 18-21 years old.
• MMMM is a 501(c)3 nonprofit organization.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 23 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• Marching Music Made in McKinney was awarded $5,600 in FY 23 for the promotion of the 2023 DCI in McKinney.
• Marching Music Made in McKinney was awarded a tourism grant from Visit McKinney in an amount of $4,000 for the 2024 DCI Competition and pre-event at TUPPS.
SUPPORTING MATERIALS:
• Application Packet
• Presentation