Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC 26-13) in the Amount of $14,000.00 for the Advertising, Marketing and Promotion of the 2026 Arts in Bloom Event.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5.1: Create affordable recreational and cultural arts activities
for all ages throughout the city.
MEETING DATE: December 18, 2025
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Main Street is requesting $14,000 for the advertising, marketing and promotion of the 2026 Arts in Bloom festival.
• Request represents 42% of the total promotional budget.
• The event will take place April 10-12, 2026.
• The event highlights Historic Downtown McKinney as a destination for arts, culture and shopping.
• The event promotes the cultural district and attracts visitors and shoppers to the cultural district and supports McKinney-based artists.
• Expected attendance is more than 45,000.
BACKGROUND INFORMATION:
• McKinney Main Street was established to promote downtown McKinney; market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
• Historic Downtown McKinney Cultural District is a unique destination where historic treasures, cultural attractions, independently owned businesses, and a concentration of artistic activities inspire community pride and contribute to an authentic experience for residents and visitors.
• Cultural District events and activities will offer a gathering place for artists, residents and visitors; support opportunities for creative enterprises; foster organic growth of culture and creative industries in support of economic development; engage residents and visitors alike with diverse and extensive cultural experiences.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 26 is $250,000; $125,000 for Cycle I applicants and $125,000 for Cycle II applicants.
• MCDC awarded Main Street Promotional and Community Event grants totaling $25,300 in FY 25 for the advertising, marketing and promotion of 2025 Arts in Bloom ($11,300) and 2025 Oktoberfest ($14,000).
SUPPORTING MATERIALS:
• Application Packet
• Presentation