Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC 24-07) in the Amount of $11,000 for the Advertising, Marketing and Promotion of the 2024 Arts in Bloom Event.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: January 25, 2024
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The event will take place April 12-14, 2024.
• The event highlights Historic Downtown McKinney as a destination for arts, culture and shopping.
• The event promotes the cultural district and attracts visitors and shoppers to the cultural district and supports McKinney-based artists.
BACKGROUND INFORMATION:
• McKinney Main Street was established to promote downtown McKinney; market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
• Historic Downtown McKinney Cultural District is a unique destination where historic treasures, cultural attractions, independently owned businesses, and a concentration of artistic activities inspire community pride and contribute to an authentic experience for residents and visitors.
• Cultural District events and activities will offer a gathering place for artists, residents and visitors; support opportunities for creative enterprises; foster organic growth of culture and creative industries in support of economic development; engage residents and visitors alike with diverse and extensive cultural experiences.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 24 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• MCDC awarded Main Street Promotional and Community Event grants totaling $22,820 in FY 23 for the advertising, marketing and promotion of 2023 Arts in Bloom, 2023 Oktoberfest and 2023 Home for the Holidays.
SUPPORTING MATERIALS:
• Application Packet
• Presentation