Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by SBG Hospitality (PC 24-06) in the Amount of $15,000 for the Advertising, Marketing and Promotion of the 2024 Sip and Stroll Series.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 21, 2023
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• SBG Hospitality is requesting $15,000 for the advertising, marketing and promotion of the 2024 Sip and Stroll Series.
• The Series consists of four events: St. Pat’s Beer Walk on March 16, Craft Beer Walk on June 15, Margarita Stroll on July 13, and Halloween Beer Walk on October 26.
• All events take place in the Downtown Historic Cultural District.
• Ticket cost is $35 per walk. Margarita Stroll with offer a limited amount of tickets at $35 and remainder at $40 (due to cost of product).
• 20% of net proceeds from each event will be donated to McKinney Main Street.
• Additionally, $1500 per event, will be donated to a local nonprofit.
• Attendance is capped at 1,500 per event.
BACKGROUND INFORMATION:
• SBG Hospitality is an event production and marketing company located in McKinney. Festival productions have included McKinney St. Patrick’s Day Festival & Shamrock Run, McKinney Wine and Music Festival, McKinney Fall Festival & Monster Dash 5K, and Sip & Stroll Series.
• SBG events are designed to drive traffic and visitors to the city and increase sales for restaurants, artists, and shops.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 24 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• SBG was awarded grants totaling $24,850 in FY 23 for advertising, marketing and promotion of the McKinney Sip & Stroll Series and the McKinney Wine and Music Festival.
SUPPORTING MATERIALS:
• Application Packet
• Presentation