Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC 25-23) in the Amount of $14,000.00 for the Advertising, Marketing and Promotion of the 2025 McKinney Oktoberfest.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: June 26, 2025
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Main Street is requesting a grant in the amount of $14,000.00 for advertising, marketing and promotion of the 2025 Oktoberfest.
• McKinney Oktoberfest will be held September 26-28, 2025, in Downtown.
• This annual event anticipates 75,000 visitors to Downtown McKinney.
• The 3-day, family-friendly event features beer, brats and polka and is one of the largest Oktoberfest celebrations in North Texas. Oktoberfest is a fundraising event for McKinney Main Street.
• Goals are to showcase and promote the Historic Downtown Cultural District.
BACKGROUND INFORMATION:
• McKinney Main Street was established to promote downtown McKinney, market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
• Historic Downtown McKinney Cultural District is a unique destination where historic treasures, cultural attractions, independently owned businesses, and a concentration of artistic activities inspire community pride and contribute to an authentic experience for residents and visitors.
• Cultural District events and activities offer a gathering place for artists, residents and visitors; support opportunities for creative enterprises; foster organic growth of culture and creative industries in support of economic development; engage residents and visitors alike with diverse and extensive cultural experiences.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 25 is $250,000, $125,000 for Cycle II applicants.
• MCDC awarded a Promotional and Community Event grant to Main Street for the 2025 Arts in Bloom event in the amount of $11,300.
• MCDC awarded a Promotional and Community Event grant in the amount of $13,000 to McKinney Main Street for 2024 Oktoberfest.
SUPPORTING MATERIALS:
• Application Packet
• Presentation