Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by ManeGait Therapeutic Horsemanship (PC 24-05) in the Amount of $12,500 for the Advertising, Marketing and Promotion of the 2024 ManeGait LIVE at the Gait Country Fair and Concert.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: January 25, 2024
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• ManeGait Therapeutic Horsemanship is requesting $12,500 for the advertising, marketing and promotion of the 2024 ManeGait LIVE event.
• The event will be held on April 27, 2024 at ManeGait.
• Target audience includes friends of ManeGait and families from Dallas, Denton, Collin, Grayson, Tarrant and Rockwall counties.
• Estimated attendance is 2,600 visitors plus more than 100 volunteers.
• General admission is $5 per person with children under 2 free. Evening concert tickets are $25. VIP concert tickets are $100.
BACKGROUND INFORMATION:
• ManeGait Therapeutic Horsemanship was founded by Bill and Priscilla Darling and their daughter Landon, in 2007. It is a 501(c)(3) nonprofit corporation.
• The mission of ManeGait is to ensure that children and adults with disabilities move beyond their boundaries through the healing power of the horse and the dedication of a professional and caring community.
• ManeGait riders range from 4 to 93 years of age.
• ManeGait programs include Equine Therapy, GaitWay to the Brain, Therapeutic Carriage Driving, and ManeGait to Freedom (military vets and first responders).
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 23 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• MCDC awarded ManeGait a grant in the amount of $7,500 for the advertising, marketing and promotion of the 2023 ManeGait Country Fair.
SUPPORTING MATERIALS:
• Application Packet
• Presentation